Along with your website, the company brochure design is a shop window to your business, your service, your values and all you aspire to.
Along with your website, the company brochure design is a shop window to your business, your service, your values and all you aspire to.
A well designed and produced brochure still forms a crucial part of the marketing and communications menu. Potential customers do not always rely on online searches when evaluating goods and services, the printed brochure can often provide a more pleasurable and effective tool.
Given this the design and production of brochures requires more attention than ever, it needs to pack a punch, be targeted, engage the customer and be a joy to behold!
Once a format and a design is agreed we will discuss the most suitable, cost effective print method, paper stocks, binding and special finishes all options that will be tailored for end purpose, effect and adhesion to budgets.
Some clients prefer to manage the print element themselves, but most of our clients trust our experience and working relationships with specialist printers to deliver the very best end result.
We pride ourselves on producing contemporary, original and effective graphic design – from leaflet design to stationery design, poster design, annual reports and of course company brochures.
Some considerations for the design of effective brochures.
Why do you think you need a brochure? Once you know this you can define your objectives. If you are writing a brief, take a step back and think about what it is you’re trying to achieve.
You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font. You may have a corporate identity that specifies fonts in place.
Think about what formats/sizes may work, suit the end user, grab attention and be practical to post or file. Next step is to consider paper..gloss, matt, silk, uncoated, recycled and special finishes; Gloss or matt laminate, UV varnish and any special binding or cover options – there’s a lot of choice!
Great copy is often the most undervalued element in brochure design. Copy needs to be considered as part of the overall design concept. At the early stage of any brochure design project, experiment with the copy to see if it needs reworking. We have access to some great copywriters should you need them.
When thinking of how to design a brochure, keep the end purpose in mind. Is this a brochure that’s going to be posted out in response to requests made on a website? Is it a giveaway at an exhibition, or a leave-behind brochure? When someone opens it, what will it say to them? Design for that person.
To design a brochure stands out simple ideas are often the best. The solution might be to use a purely typographic cover instead of stock photography or poor quality images, and make a very literal statement about what you want to say.
We brainstorm everything – projects start life on layout pads with pencils and pens.
Don’t try to be wacky or different just for the sake of it when you’re thinking of how to design a brochure that gets noticed. There are good design reasons why classic fonts like Helvetica are used a lot.
Brochure designs need to fit in with your service/business. Charities don’t want luxury brochures that look lavish or extravagant, whereas a new technical product might need a brochure that looks amazing and has that ‘wow’ factor.
To make a product brochure pleasurable to read, you need good photos. budgets don’t always stretch to a photoshoot – stock photography is a good alternative and we always try to find pictures that don’t look like stock images. Poor quality images will always let the finished product down badly.
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